This is a GREAT idea, it’s amazing it took so long to implement. Through November 22, 2010, the ET web site is selling 250 tickets per day online. What’s in it for you? You don’t have to wait in the sometimes excruciatingly long lines for a ticket up the tower. Buy the ticket online (you need to know the time you will be coming), bring it to the ET and go straight to the elevator. The one caveat is that you can only buy a ticket to the second level, but trust me, that’s pretty far up there.

This is a test program right now, but if it works out it should become permanent.